The pursuit of perfection

I've found the long-forgotten video clip at YouTube which is brought by Lexus Europe.
When I stayed in Switzerland 2 or 3 years ago, I saw this CM.

The BGM of Japanese CM is also nice in order to penetrate the brand image. However, this BGM is better than that.
The keyword "Persuit" is also really nice for clear understanding of the brand image as well.

I think what is the important to sell is that users is able to imagine their beautiful and quite life by having it's product.
Of course, the product quality should be higher and higher.　Even if the production could provide the excellent message, the customer will not buy if the quality is bad.

This message which is provided by Lexus Europe was successful that the people who is pursuing of everything will be able to have clear image to look this message when they buy a this brand's product.